Brand Orientation
Jindeshang is a sub-brand of Decent Group, a giant in the jewelry industry, which integrates research and development, production and distribution of gold and jewelries. With spreading a model of gold jewelry culture as its brand vision, and innovative design and exquisite craft as its core concept, Jindeshang has created five original series of products, including Marriage Gold, Honor Gold, Luxury Gold, Lovely Gold and Craft Gold, relying on the Group’s production capability and the R&D and design strength, by absorbing the essence of Eastern and Western cultures. By virtue of the Group’s full industrial chain platform which consists of a super-large cultural and creative industrial park covering a land area of 280mu, two manufacturing bases, five marketing centers, and 33 fine craft manufacture plants, Jindeshang has created its own jewelry dream factory.
Independent R&D Team
Jindeshang has a strong R & D design team and independent R & D system.
In addition to the intangible heritage & craftsmen team, it is also continuously absorbing master-level talents, and extracting the essence of Eastern and Western arts with innovative spirit and creative ideas to create high quality products with original fashion aesthetics.
  • Sales Channels with a Broad Coverage

    Jindeshang integrates online and offline sales channels for synchronous development. It has five operation centers in Shenzhen, Fuzhou, Jiangxi, Shandong, and Beijing, and nearly 10,000 sales outlets in 15 provinces and cities across China. The online Jindeshang APP provides customers with faster, Safer and more convenient online jewelry ordering services through Cloud Business Services on the Internet, allowing customers to purchase  Jewelry products easily anytime, anywhere.
  • 360° Marketing and Promotion

    Jindeshang attaches more importance to the development of product culture, marketing of story-based emotional creation, visual design of product promotion image, packaging design, display, new product training and sales guidance auxiliary tools; integrate online and offline communication channels; and carry out integrated marketing and communication of the brand and its original design and original crafts using paper media, online media, We-media and other publicity platforms, to provide end customers with 360° promotion support.
Contact Us

Official Account of Decent Group