Decent cherishes its decades of influence in the industry, and oriental culture, as an original culture, is energized in the jewelry design, from inheritance to communication.

The success of fine-craft manufacture and the layout of the whole-industry chain have allowed Decent Group to continuously export originally developed and designed products to the market from the perspective of bridging Eastern and Western cultures.

  • Decent Group has won the following awards

    Jewelry Industry Best Practices 2019

    On September 17, 2019, during the Hong Kong Jewelry & Gem Fair, the award ceremony of the JNA Awards 2019, known as the Oscars of the global jewelry industry was held. Decent Group won the  Jewelry Industry Best Practices 2019 award. The award recognized Decent Groups outstanding capabilities in strategic layout, forward-looking thinking, and business model innovation, as well as its super strength in innovation of manufacturing technology, insights of industry trends and consumers, and creative management style.
    Mr. Li Ning, Deputy General Manager of Shenzhen Marketing Center of Decent Group accepted the award on behalf of the Group.
  • The World Gold Council, along with the first-line media team visited Decent Group

    Assisting Chinese gold & jewelry enterprises to be well known across the world

    On November 20, 2019, the World Gold Council, followed by representatives of 12 domestic mainstream financial media who were specially invited by the Council, including Caixin Network, The Paper, Futures Daily, Shanghai Financial News, Sina Network, International Finance News, China Securities Network, China Business Network, Securities Times, Shenzhen Special Zone Daily, China Gold News and The Economic Observer, visited the Shenzhen Shuibei Jewelry Exhibition Hall of Decent Group, a giant in the domestic gold & jewelry industry. As an authority on the global gold market, the World Gold Council focuses on achieving large-scale structural innovation with a long-term influence.
  • Top Designers in the World

    Innovation Piloting

    In pursuit of more exciting quality, Decent Jewelry has carried out in-depth cooperation in design and innovation with a world-class designer team. We strongly invited an European jewelry designer Cici·Xia Wei to be act as the global design consultant and design director of Decent Jewelry. The fashion jewelry design team led by Cici·Xia Wei has developed a number of creative and imaginative fashion products to Decent Jewelry.
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