Decent Group insists on building the core competitiveness in design as well as research and development, driven by innovation, and has a strong R&D team and an independent R&D system.

At present, Decent Group has a jewelry design team consisting of more than 100 designers. Based on their insights to the trends and market demands, they can determine the style and design direction of the Group’s seasonal products to ensure that the products received by consumers are more modern and attractive.

Master Ren Jin, the godfather of China’s jewelry design industry, and Master Lu Zhengnan, a well-known jewelry designer in Taiwan, created an industrys leading designer team. Cici·Xia Wei, an international jewelry designer served as the Chief jewelry design consultant in Decent. We

always adhere to absorbing various wisdoms and presenting unparalleled creativity and ingenuity.

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